Talk business.pdf

Talk business

Terence Brett, Raffaella Ferraro

Talk Business is an English for Special Purposes (ESP) Course.Entry level is for B1 (Common European Framework) learners who will develop their language skills in the most common areas of applied business communication.A full coverage of grammar and essential business terminology is provided.A special focus is on the application of new language knowledge in speaking activities that include discussions, giving opinions and realistic in-company role-plays. Reading and writing skills are practised with reference to authentic business case studies.Indice:Unit 1. Marketing and Advertising1.1 Defining Marketing and its Channels1.2 Advertising: the Power of Words, Images and Music1.3 Advertising and New TechnologiesUnit 2. Telephoning2.1 Speaking on the Phone2.2 Mobile Phones2.3 Skype2.4 On the PhoneUnit 3. Email Communications3.1 Comparing Forms of Communication3.2 Useful Structures3.3 Work Place EmailsUnit 4. Production4.1 Company Work4.2 Making Comparisons4.3 Service IndustriesUnit 5. Negotiations5.1 What makes good Negotiations5.2 Steps in Negotiations5.3 A case studyUnit 6. Effective Presentations6.1 A Company Profile6.2 Presenting in meetings6.3 Describing Changes and TrendsKeys to exercisesAppendix I. Functional EnglishAppendix II. Grammar summaryAppendix III. Social EnglishAppendix IV. Prefixes and suffixesNota sugli AutoriTerence Brett studied Economics and Industrial Sociology at Oxford University and followed up his studies at York University in England. He has taught Business English for more than 20 years.He has held ESP English Courses at Venice University and he is currently teaching Business English Communication for the IUSVE University of Mestre-Venice.Raffaella Ferraro studied Modern Languages at the University of Genova. She has a broad experience in Business English both in the roles of teacher and teacher trainer. She is presently the Professional English Course Director of the Royal Cambridge School in Treviso, Italy.

US, India agree on $3B deal on military helicopters, Trump says in New Delhi. Shuriah Niazi | 25.02.2020. Trump, Modi talk business on final leg of India tour ...

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886292268X ISBN
Talk business.pdf


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